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Why are Violent Words So Popular in Advertising?

Article Title: Why are Violent & Fear-Oriented Words So Popular in Online Advertising? Author's Name: Susan Nichols Contact Email: mailto:editor@vectorcentral.com Word Count: 373 words, plus bylines Copyright Date: 2002

======PERMISSION GUIDELINES: You have permission to publish this article electronically or in print, free of charge, as long as the bylines (Author's Resource Box) are included. A confirmation of reprint and a courtesy copy of your publication would be appreciated.

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Why are Violent & Fear-Oriented Words So Popular in Online Advertising?
©Copyright 2002 Susan Nichols

Have you noticed the inundation of violent words used to "positively" promote web site and online services? In today's atmosphere of terrorism, why is there "not" a recognition that terms like the following promote fear and negative emotions: "Killer ads" "Blast your Readers with..." "Explode your traffic..." And if the user of these terms "intends" to gain customers by tactics of fear - Why? Do you 'want' to do business or buy from someone who would personally hurt you? Offend you? Blast you? Kill you?

Those who use such terms will be defensive against my viewpoints, but as a person who wants peace in our world, I encourage all of us, including myself, to "think" before we use such words that depict fear, violence, hatred and words used in terrorism.

Am I an extremist? Perhaps, but before using such phrases, visually place yourself in the same room with someone who lost a loved one on 9-11 and try to ask them if they like these terms? Would they 'buy' from you?

The unfortunate reality is that if a person were to totally avoid working with web sites that use these terms, he/she might as well not work online -- the usage of these words is That Prevalent!

It's obvious that the users of these phrases do not mean them literally, but what concerns me is how saturated the mind can become with such syntax. "Words" DO affect each of us. There is a Bible verse that says, "As a man (woman) thinketh in his heart, so is he/she" (Proverbs 23:7). As we think, we speak -- as we speak, we influence -- as we influence, we change lives!!! Let's not blast, explode, nor kill each other in our advertising! There is a whole dictionary and thesaurus where nonviolent words and terms can be found. Bookmark this Dictionary/Thesaurus link today: http://www.dictionary.com

This IS important! What can each of us do to make a stand against violence and terrorism? -- help change our "speech" on-line and off-line! Visit us and find more techniques for online advertising at: http://www.vectorcentral.com.

Thanks for reading,
Susan Nichols, Editor
©Copyright 2002 Susan Nichols

======About the Author: Susan Nichols, editor-publisher of the "Interactive Marketing Ezine," assists businesses & individuals with free & affordable tools for advertising to Multiple 1,000s. Your Advertising Solution Is Here!!! Market Your Ad to "Responsive" Ezine Readers! http://www.vectorcentral.com/express.html =======

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